{"id":51459,"date":"2020-11-23T10:31:48","date_gmt":"2020-11-23T09:31:48","guid":{"rendered":"https:\/\/colegioaleman.net\/?p=51459"},"modified":"2024-02-22T09:25:04","modified_gmt":"2024-02-22T08:25:04","slug":"talleres-de-marketing-digital-en-el-deutsche-schule","status":"publish","type":"post","link":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/","title":{"rendered":"Talleres de marketing digital en el Deutsche Schule"},"content":{"rendered":"<p style=\"text-align: justify;\">Fue una jornada muy interesante la que vivi\u00f3 el <strong>alumnado de Bachillerato del Deutsche Schule San Alberto Magno<\/strong> el pasado viernes al asistir a los<strong> talleres que <a href=\"https:\/\/www.esic.edu\/\">ESIC Business &amp; Marketing School<\/a> <\/strong>ofreci\u00f3 en nuestro colegio. La profesora de ESIC y Co-Fundadora de Brand Mate, <strong>Paula D\u00edaz Echelecu<\/strong>, se desplaz\u00f3 desde el campus de Pamplona hasta nuestras instalaciones para ofrecer una visi\u00f3n muy interesante de lo que es el marketing en la actualidad, y de su experiencia personal como emprendedora y tambi\u00e9n de su trabajo en grandes empresas como Coca-Cola o FKC.<\/p>\n<p style=\"text-align: justify;\">La jornada del viernes se dividi\u00f3 en <strong>dos talleres<\/strong>. El alumnado de 2\u00ba Bto. particip\u00f3 en el taller &#8220;<strong>Realidad Virtual, Inteligencia Artificial y Marketing<\/strong>\u201d en el que Laura les dio algunas pautas sobre conocimientos b\u00e1sicos, les habl\u00f3 de herramientas digitales, rob\u00f3tica, y de c\u00f3mo se aplica la realidad digital en el marketing hoy en d\u00eda. Fue muy interesante la parte en la que se habl\u00f3 la inteligencia artificial y el uso que se hace de ella.<\/p>\n<p style=\"text-align: justify;\">\u201c<strong>El marketing de emociones: nuevas experiencias para nuevos consumidores<\/strong>\u201d fue el taller del alumnado de 1\u00ba Bto. de la rama de humanidades. Una disciplina cuyas estrategias de venta est\u00e1n dirigidas a conectar con el p\u00fablico de manera emocional y en la que se habl\u00f3 de c\u00f3mo hacer so\u00f1ar al consumidor o de la importancia de conseguir un cliente feliz mediante una buena experiencia de venta.<\/p>\n<p style=\"text-align: justify;\">Tras los talleres del viernes en el colegio, se invit\u00f3 a nuestro alumnado a participar en el <em><strong>Marketing Day<\/strong><\/em>.\u00a0 La jornada online \u201c<a href=\"https:\/\/www.esic.edu\/eventos\/marketing-day-kfc-delivery-el-exito-de-una-nueva-linea-de-negocio\">KFC, El \u00e9xito de una nueva l\u00ednea de negocio<\/a>\u201d que tuvo lugar el s\u00e1bado y en la que participaron tambi\u00e9n alumnos y alumnas de otros centros escolares.\u00a0 Durante el evento, adem\u00e1s de conocer c\u00f3mo se cre\u00f3 la nueva distribuci\u00f3n de la cadena de restaurantes de comida r\u00e1pida estadounidense, se realiz\u00f3 un <strong>ejercicio pr\u00e1ctico <\/strong>para redise\u00f1ar la salida al mercado del reparto de comida a domicilio de KFC. Fue nuestra alumna de 1\u00ba Bto. <strong>Luc\u00eda Ochoa de Zabalegui<\/strong>, quien cre\u00f3 la <strong>campa\u00f1a m\u00e1s creativa<\/strong> y <strong>gan\u00f3<\/strong> un rico premio: una cena para 2 personas en KFC. \u00a1Enhorabuena por tu propuesta Luc\u00eda!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fue una jornada muy interesante la que vivi\u00f3 el alumnado de Bachillerato del Deutsche Schule San Alberto Magno el pasado viernes al asistir a los talleres que ESIC Business &amp; Marketing School ofreci\u00f3 en nuestro colegio. La profesora de ESIC y Co-Fundadora de Brand Mate, Paula D\u00edaz Echelecu, se desplaz\u00f3 desde el campus de Pamplona [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":61088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[74],"tags":[],"class_list":["post-51459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachillerato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Talleres de marketing digital en el Deutsche Schule<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talleres de marketing digital en el Deutsche Schule\" \/>\n<meta property=\"og:description\" content=\"Fue una jornada muy interesante la que vivi\u00f3 el alumnado de Bachillerato del Deutsche Schule San Alberto Magno el pasado viernes al asistir a los talleres que ESIC Business &amp; Marketing School ofreci\u00f3 en nuestro colegio. La profesora de ESIC y Co-Fundadora de Brand Mate, Paula D\u00edaz Echelecu, se desplaz\u00f3 desde el campus de Pamplona [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/\" \/>\n<meta property=\"og:site_name\" content=\"Deutsche Schule San Sebasti&aacute;n\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-23T09:31:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T08:25:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/colegioaleman.net\/wp-content\/uploads\/2024\/02\/marketing-dig.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"878\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Deutsche Schule\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deutsche Schule\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/\"},\"author\":{\"name\":\"Deutsche Schule\",\"@id\":\"https:\/\/colegioaleman.net\/eu\/#\/schema\/person\/d45e1d2da47784535d1ce5b89bc177a6\"},\"headline\":\"Talleres de marketing digital en el Deutsche Schule\",\"datePublished\":\"2020-11-23T09:31:48+00:00\",\"dateModified\":\"2024-02-22T08:25:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/\"},\"wordCount\":383,\"image\":{\"@id\":\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/colegioaleman.net\/wp-content\/uploads\/2024\/02\/marketing-dig.jpg\",\"articleSection\":[\"Bachillerato\"],\"inLanguage\":\"eu-ES\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/\",\"url\":\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/\",\"name\":\"Talleres de marketing digital en el Deutsche Schule\",\"isPartOf\":{\"@id\":\"https:\/\/colegioaleman.net\/eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/colegioaleman.net\/wp-content\/uploads\/2024\/02\/marketing-dig.jpg\",\"datePublished\":\"2020-11-23T09:31:48+00:00\",\"dateModified\":\"2024-02-22T08:25:04+00:00\",\"author\":{\"@id\":\"https:\/\/colegioaleman.net\/eu\/#\/schema\/person\/d45e1d2da47784535d1ce5b89bc177a6\"},\"breadcrumb\":{\"@id\":\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#breadcrumb\"},\"inLanguage\":\"eu-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"eu-ES\",\"@id\":\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#primaryimage\",\"url\":\"https:\/\/colegioaleman.net\/wp-content\/uploads\/2024\/02\/marketing-dig.jpg\",\"contentUrl\":\"https:\/\/colegioaleman.net\/wp-content\/uploads\/2024\/02\/marketing-dig.jpg\",\"width\":878,\"height\":658},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/colegioaleman.net\/eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Talleres de marketing digital en el Deutsche Schule\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/colegioaleman.net\/eu\/#website\",\"url\":\"https:\/\/colegioaleman.net\/eu\/\",\"name\":\"Deutsche Schule San Sebasti&aacute;n\",\"description\":\"Colegio Alem&aacute;n San Alberto Magno\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/colegioaleman.net\/eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"eu-ES\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/colegioaleman.net\/eu\/#\/schema\/person\/d45e1d2da47784535d1ce5b89bc177a6\",\"name\":\"Deutsche Schule\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"eu-ES\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Deutsche Schule\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Talleres de marketing digital en el Deutsche Schule","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/","og_locale":"eu_ES","og_type":"article","og_title":"Talleres de marketing digital en el Deutsche Schule","og_description":"Fue una jornada muy interesante la que vivi\u00f3 el alumnado de Bachillerato del Deutsche Schule San Alberto Magno el pasado viernes al asistir a los talleres que ESIC Business &amp; Marketing School ofreci\u00f3 en nuestro colegio. La profesora de ESIC y Co-Fundadora de Brand Mate, Paula D\u00edaz Echelecu, se desplaz\u00f3 desde el campus de Pamplona [&hellip;]","og_url":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/","og_site_name":"Deutsche Schule San Sebasti&aacute;n","article_published_time":"2020-11-23T09:31:48+00:00","article_modified_time":"2024-02-22T08:25:04+00:00","og_image":[{"width":878,"height":658,"url":"https:\/\/colegioaleman.net\/wp-content\/uploads\/2024\/02\/marketing-dig.jpg","type":"image\/jpeg"}],"author":"Deutsche Schule","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Deutsche Schule","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#article","isPartOf":{"@id":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/"},"author":{"name":"Deutsche Schule","@id":"https:\/\/colegioaleman.net\/eu\/#\/schema\/person\/d45e1d2da47784535d1ce5b89bc177a6"},"headline":"Talleres de marketing digital en el Deutsche Schule","datePublished":"2020-11-23T09:31:48+00:00","dateModified":"2024-02-22T08:25:04+00:00","mainEntityOfPage":{"@id":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/"},"wordCount":383,"image":{"@id":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#primaryimage"},"thumbnailUrl":"https:\/\/colegioaleman.net\/wp-content\/uploads\/2024\/02\/marketing-dig.jpg","articleSection":["Bachillerato"],"inLanguage":"eu-ES"},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/","url":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/","name":"Talleres de marketing digital en el Deutsche Schule","isPartOf":{"@id":"https:\/\/colegioaleman.net\/eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#primaryimage"},"image":{"@id":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#primaryimage"},"thumbnailUrl":"https:\/\/colegioaleman.net\/wp-content\/uploads\/2024\/02\/marketing-dig.jpg","datePublished":"2020-11-23T09:31:48+00:00","dateModified":"2024-02-22T08:25:04+00:00","author":{"@id":"https:\/\/colegioaleman.net\/eu\/#\/schema\/person\/d45e1d2da47784535d1ce5b89bc177a6"},"breadcrumb":{"@id":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#breadcrumb"},"inLanguage":"eu-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/"]}]},{"@type":"ImageObject","inLanguage":"eu-ES","@id":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#primaryimage","url":"https:\/\/colegioaleman.net\/wp-content\/uploads\/2024\/02\/marketing-dig.jpg","contentUrl":"https:\/\/colegioaleman.net\/wp-content\/uploads\/2024\/02\/marketing-dig.jpg","width":878,"height":658},{"@type":"BreadcrumbList","@id":"https:\/\/colegioaleman.net\/eu\/talleres-de-marketing-digital-en-el-deutsche-schule\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/colegioaleman.net\/eu\/"},{"@type":"ListItem","position":2,"name":"Talleres de marketing digital en el Deutsche Schule"}]},{"@type":"WebSite","@id":"https:\/\/colegioaleman.net\/eu\/#website","url":"https:\/\/colegioaleman.net\/eu\/","name":"Deutsche Schule San Sebasti&aacute;n","description":"Colegio Alem&aacute;n San Alberto Magno","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/colegioaleman.net\/eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"eu-ES"},{"@type":"Person","@id":"https:\/\/colegioaleman.net\/eu\/#\/schema\/person\/d45e1d2da47784535d1ce5b89bc177a6","name":"Deutsche Schule","image":{"@type":"ImageObject","inLanguage":"eu-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Deutsche Schule"}}]}},"_links":{"self":[{"href":"https:\/\/colegioaleman.net\/eu\/wp-json\/wp\/v2\/posts\/51459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colegioaleman.net\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colegioaleman.net\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colegioaleman.net\/eu\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/colegioaleman.net\/eu\/wp-json\/wp\/v2\/comments?post=51459"}],"version-history":[{"count":0,"href":"https:\/\/colegioaleman.net\/eu\/wp-json\/wp\/v2\/posts\/51459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colegioaleman.net\/eu\/wp-json\/wp\/v2\/media\/61088"}],"wp:attachment":[{"href":"https:\/\/colegioaleman.net\/eu\/wp-json\/wp\/v2\/media?parent=51459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colegioaleman.net\/eu\/wp-json\/wp\/v2\/categories?post=51459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colegioaleman.net\/eu\/wp-json\/wp\/v2\/tags?post=51459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}